Christmas is well on its merry way, which means the busiest time of year for hair and beauty salons is right around the corner. An effective Christmas marketing campaign can be that extra push your salon needs to really make the most of this time of year – making sure that your salon stands out from the crowd, and your chairs are full throughout the season. So, we’ve put together some tips to help you plan a great Christmas marketing campaign – from effective promotions to compelling communications. Let’s get started.
1. Define some Christmas marketing goals for your salon during the holiday season
Often, the main goal of any beauty salon is to increase bookings – this is a given. But, it’s important that you also take into account other key aspects and ambitions of your business, such as: improving your salon’s branding and image, increasing the loyalty of your clients, and attracting new clients. All of these goals can be influenced by your Christmas campaigns.
Whether you focus on just one, a couple, or all of these aspects – it’s important to have clear, set goals that you’d like to achieve. For example, how many new clients have taken advantage of a certain promotion; how many new followers you’ve gained from a social media post; or how many existing clients have been encouraged to make a new booking following a marketing email. This will help you when planning and tracking the success of your campaigns.
2. Decorate your salon for Christmas
Decorating your salon is a great way to kick off your marketing efforts, draw attention to your salon, and get your staff and clients into the Christmas spirit. As well as physical decorations, you can also add a few subtle changes to your online presence to add a Christmas theme. For example, change your profile picture on your social media and add some festive elements to your website. Try to keep your branding, colours, imagery etc. uniform across all platforms, as this is a great opportunity to help solidify your brand image and make your salon stick in the minds of clients.
3. Get into the giving spirit
Christmas is a time for giving. It’s been a tough year for many, so if you are able to, it can be a nice opportunity to give back a little this Christmas to the project of your choice. Whether that’s support for a food bank, homeless shelter, help for the elderly, animal protection – truly, the list goes on when it comes to causes that could use a little help during the Christmas season.
Again, only if you have the facilities and capacity, consider a charitable donation – perhaps by donating a percentage of profits during a certain time period, or on a certain service. This way, you’ll be doing something beautiful whilst also encouraging bookings or sales.
The most important thing when it comes to charitable donations is that you’re completely transparent. Your clients should feel that they know exactly how and where their money is going to be spent. For example, tell them about your Christmas charity campaigns, and inform them about the background of the fundraising project through social media (or with a poster in your salon). And, at the end of the campaign, don’t forget to communicate how much money you’ve raised and, of course, thank your clients for their support.
4. Put together an advent calendar for your clients
The advent calendar is a popular Christmas campaign every year, and for good reason. To create an advent calendar of your own, just decide on a certain number of days between December 1st and December 24th on which you’d like to give gifts to your customers. Make sure to let your audience know beforehand, then randomly draw the winners of each prize on the corresponding day.
You can go about this in one of two ways:
- Choose winners from your social media followers (this will help to grow your social media following, and can help grow your client base).
- Choose winners from your existing clients (this is a great way of encouraging client loyalty, and thanking your clients for their support).
Either way, you can announce the winners via social media channels such as Instagram – which will draw attention to your salon and improve your salon image. Prizes can range from specific products, like a special shampoo or face mask, to discounts on specific services, such as balayage or a manicure. Of course, you should save the best prize for Christmas Eve.
Not sure which products or services would make good prizes for your clients? Treatwell Pro gives you the ability to analyse trends, see which products and services are most popular (and which ones need an extra boost) over a certain time frame, and make intelligent and informed decisions when it comes to your marketing campaigns. Want to find out more?
5. Promote your salon’s Instagram account at Christmas
Ever wondered what the best way is to promote your salons social media channels during the holidays? One easy way is by running a competition. Choose a prize (for example a free service like a haircut or facial), publish it on Instagram, and encourage people to comment on your post and/or tag a friend, as well as make sure they follow your account (that part’s very important). Then, randomly pick a winner from all of those who have taken part.
This Christmas competition will help you gain new followers, attract new clients to your salon, as well as encouraging your current clients to make new bookings.
6. Send Christmas greetings from your salon
Christmas is the perfect opportunity to engage with your clients through marketing communications – and a Christmas greetings email is a prime example. Use emails to draw attention to your salon and your Christmas offers, remind clients to book in early, and thank them for their loyalty. You can also give an outlook for the coming year. For example, you can announce some new hairdressing services or beauty techniques you’ll be offering in the new year. With Treatwell Pro’s marketing features, you’ll have all the tools you need to send effective and engaging communications to make the most of the Christmas season.
How Treatwell Pro can help you with your Christmas marketing campaigns
Need a helping hand with your Christmas campaign? Consider us your salon’s little helpers. Treatwell Pro helps you with all of the promotions you want to carry out in your hairdressers or beauty salon. Our intuitive, easy-to-use software can help you build a client database, communicate with your clients effortlessly, and create VIP cards, flash promotions and other effective campaigns for your salon. Speak to one of our experts to find out just what else Treatwell can do for your salon.