http://www.yelp.co.uk/biz/massage-retreat-kingston-upon-thames-2
I noticed that too. Here he describes his own business: I was walking through the cloisters mall and i saw an offer ( his own offer ) and : What an amazing place it was
Is this even legal !!
http://london.city-portal.biz/2013/08/emre-g-s-review-of-cutwalk-kingston-upon-thames-55-on-yelp/
I read some good reviews about this place but realised most are posted by the owner. Self praise is not a recommendation !