The emphasis was on products and the experience, however, the stuff failed to align with what I requested for my haircut, both in early stage before starting the service and later when I interrupted them to say that this doesn't suit me and it is not what I wanted. They still followed through with whatever they had in their mind. Regarding the beard trim, this was obviously a joke, since they didn't trim the beard from all sides, and they couldn't use scissors. Instead they trimmed it with a trimmer in a round shape from the sides and bottom after blowing with a hair dryer to give it the full length, in the hope that when washed and dried up, it will look nice. It doesn't. You end up with a very tired look of a beard, since you keep the long hair downside of the mouth and most of the beard hair is not refreshed.
Again, lots of products used to soften the beard etc, but no actual trim. Perhaps, I was given a very junior barber, but surely it was a waste of money and time. Wouldn't gamble like that again.
As the other reviews say George is a truly awesome hairstylist. He takes time to understand what you want and then works meticulously to deliver it, explaining the intricacies along the way. First time there, will now be a regular customer.