This was my second visit to Ruby and just as excellent as the first. For a Hollywood, this was up there with the least painful in all my years trying different salons. Ruby is a lovely woman, really slick with the way she applies and removes the wax. And fast! Hollywood done well within 20 minutes and at a price that really should be more! If you want the closest thing to a pain-free wax then book Ruby. She is on Baker Street (off Oxford Street / by Selfridges) and well worth the money.