I've tried a number of different fake tans so far, in many different salons, but I've gotta say I have never been this satisfied. The colour looks nice, stays on for quite a long time, but most importantly, it fades gradually without anything scrubbing off and spots of white with obvious transition to dark. My cosmetician, Zoë, was just incredibly nice and thorough, and I simply think a price of 28£ for nothing but a great naturally looking fake tan is more than appropriate.