I’ve been to numerous places for a wax in Soho and every time I come away disappointing either with the quality of the wax or the price I’ve paid for it. Just Wax It was a first! Don’t be put off by its location, the room at the back is simple and a little run down but clean. Heba was friendly and efficient, and the wax was quick but one of the best I’ve had in years. Will definitely be returning.