A tiny, no-frills salon on Goodge Street. I came here for a bikini wax - Rosa did a great job. The downstairs waxing rooms are clean and quiet. They use hard wax here which is maintained at 61 C - a tad hot by my standards, but within the normal range for waxing. The waxing was efficient and fast, and not too painful - she went over each patch of skin only once and alternated between high- and low-sensitivity areas.
I was (pleasantly) surprised at how much baby powder they use -- while it's annoying when it gets on your dark clothing, it helps prevent rash and that sticky after-wax feeling. Lots of places forego baby powder altogether and just slap some post-wax oil on you.. a sure way to feel gross for the rest of the day. They provide some after-wax lotion that you can help yourself to.
Great salon, talented staff and really affordable prices for central London. I have had a bikini wax and my eyelashes tinted there and both were done to a high standard.