My friend told me this was the best place in London for hair care, and after I have tried it for the first time I was completely hooked. It's indeed the best thing happened to my hair. They look like from a fancy magazine, very smooth and healthy. So far I've tried 2 different keratine treatments and a haircut. Multiple compliments from my husband, so this is the place I'm going to spend my money, as it's totally worth it!