Choose from 5 venues offering Pureology near Selfridges, London

Welcome to Live True Soho, this lovely and highly professional hair salon based in Central London. The team offers a wide range of some of our favourite unisex haircutting and styling services as well as some of the best colouring and highlighting treatments in town.

Nearest public transport:
Located in the Soho area, the venue is easily reached by public transport - with bus stops available nearby and a 6-minute walk from Tottenham Court Road station.

The Team:
Aiming to give you a new style that makes you feel more you, their talented stylists explore what you want collaboratively.

What we like about the venue:

• Atmosphere: Chill & welcoming.
• Specialises in: Colour.
• Brands and products used: Redken.
• The extra: Free non-alcoholic refreshments available to customers and the team also speaks French, Italian, Portuguese and Spanish.

An elegant award winning beauty salon, Cobella Kensington can be found on Kensington High Street, a short walk away from Notting Hill Gate train station.

Expert stylists will create a unique experience for each client by using their creative techniques to enhance your glamorous look. Working closely with professional products such as Guinot and L’Oreal, they ensure a scrumptious treatment with long lasting results. Friendly and attentive with quality in mind, you can be sure to find the treatment of your dreams 7 days a week.

Love is in the hair at Rai’s Hair Design, London, a salon here to help you refine your look. You'll find a full menu of the latest colour trends, from buttery blonde highlights to caramel-coloured ombrés. With fresh fades, classic cuts and low-maintenance, subtle choices, those bad hair days will soon become a pigment of your imagination. Brand new hair is the ultimate power statement, so book now for the ultimate hairy-tale ending.

Nearest public transport:

A 5-minute walk from Gloucester Road station will lead you to the hairdresser's hot seat at Rai’s Hair Design.

The team:

This one-to-one service aims to leave you feeling so relaxed and comfortable that you can't wait for your next visit.

What we like about the venue:

• Atmosphere: Transforming, professional and friendly.
• Specialises in: Hair.
• Brands and products used: L'Oréal, Kérastase& Pureology.

Home away from home. KC Studio is a private hair studio located on the 1st floor, allowing you to escape everyday hustle and bustle and have complete privacy while having your hair done. It's a short walk from Great Portland St, Googe St & Oxford Circus.

The award-winning Eleven Mayfair offers the latest in unisex cuts, Redken colours and contemporary styling from their sleek spacious salon right in the heart of London.

Voted Bridal Hairdresser of the Year 2015, this super contemporary salon is headed up by styling duo Christian and Sebastian has been featured in Red, Instyle and The Huffington Post to name a few. The first UK salon to launch the Digital Perm back in 2000, their menu continues to innovate with everything from the genuine Keratin infused Brazilian blow dry to detailed updos, an intensive Japanese Diamond treatment and a full Redken colour bar.

Situated just a short walk from both Bond Street and Oxford Circus Underground, Eleven Mayfair offers personalised consultations with every treatment and has evening appointments until 8 pm every Thursday and Friday.