The Treatment Files

Beauty. Hair. Life.

Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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Super charged breakfast bowl ideas

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If you’re looking for some wholesome and easy-to-achieve breakfast inspiration you’ve come to the right place. Bag yourself a mid week energy kick, power up your protein intake and pack in your five a day with one of our favourite, healthiest (and prettiest!) breakfast bowls. So wave bye bye to sad toast and soggy porridge - one trip to Whole Foods later and you’ll have an … [Read more...] about Super charged breakfast bowl ideas

The comeback curl

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Dig out your diffuser because 80s curls are back. From a retro dose of Flashdance frizz to the wet look perm your mum would never let you have at high school, this is your chance to be a comeback curl. On your own terms. It might be a blast from the past but the new curl brings with it a fresh opportunity to disguise thinning hair, or add volume to a shorter style lacking in … [Read more...] about The comeback curl

5 hair hacks for girls with curls

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There's never been a better time to embrace your natural curls than now. With curly hair bang on trend for summer and countless celebrities going back to their roots, we decided to get the 101 on all things curls from hairstylist and Kèrastase ambassador James Galvin who has just created a 'cuts for curls' menu at the newly opened Daniel Galvin salon in Selfridges London. … [Read more...] about 5 hair hacks for girls with curls

Sleep enhancing treatments you need to try now

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Busy, modern lives and increased stress levels can take their toll in all sorts of ways, including lacklustre skin and low energy levels. Perhaps the most serious of all though, is the effect that stress can have on your sleep patterns. Whether you find it hard to drop off at the end of a hectic day or you wake through the night and struggle to drift back, unhealthy sleep … [Read more...] about Sleep enhancing treatments you need to try now

Is pink hair the new blonde?

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You know a trend is turning into a classic when the likes of Cate Blanchett gives it a go. Stepping right out of her hair colour comfort zone and into the pretty new world of pink, she's given this experimental shade a much needed dose of sophistication. 'I'm seeing a real shift in the kind of woman who wants to go pink,' explains colourist Sophie Woods, from Lockonego salon in … [Read more...] about Is pink hair the new blonde?