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The 2017 blowdry trend you need to get in on now

19 December 2016 by Beth Ryan

In need of some new blowdry inspiration? Step away from the same old, same old and shake up your party hair repertoire with the A-list’s favourite new style, the blowback. Gigi might have been the first to take it for a spin on the red carpet, but it was backstage at the SS17 Stella McCartney show that the trend was born. 

With all the volume and body of your traditional salon blowout, the blowback uses heat and a good measure of product to gently push hair back from the face, creating a slick, high volume do’ that packs a punch come cocktail hour. Wear it with cascading, curls (Just like Gigi) or channel Stella’s effortless, undone mood with a sporty, wet look effect around the hairline. Jeans, ballgowns, or an LBD, there’s nothing this style can’t inject a nuance of cool into.

By Rebecca Hoffnung

Find a Blowdry
Image credits: Rex Features, @rebeccacorbinmurray Instagram

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