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The 2017 blowdry trend you need to get in on now

Published on 19 December 2016 - Last updated on 19 December 2025 by Beth Ryan

In need of some new blowdry inspiration? Step away from the same old, same old and shake up your party hair repertoire with the A-list’s favourite new style, the blowback. Gigi might have been the first to take it for a spin on the red carpet, but it was backstage at a Stella McCartney show that the trend was born. 

With all the volume and body of your traditional salon blowout, the blowback uses heat and a good measure of product to gently push hair back from the face, creating a slick, high volume do’ that packs a punch come cocktail hour. Wear it with cascading, curls (Just like Gigi) or channel Stella’s effortless, undone mood with a sporty, wet look effect around the hairline. Jeans, ballgowns, or an LBD, there’s nothing this style can’t inject a nuance of cool into.

By Rebecca Hoffnung

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FAQs

What is a blowback hairstyle and how does it differ from a blowout?

A blowback hairstyle uses heat and styling products to push hair back from the face, creating a slick, high volume look. This style offers the all-over volume and body of a traditional salon blowout but adds a modern, swept-back finish. It’s especially popular for parties and evening events.

How do you style a blowback for different occasions?

You can wear a blowback with cascading curls for a glamorous, red carpet feel or opt for an undone, sporty wet look effect around the hairline. This versatile style works with jeans, ballgowns or an LBD, bringing a cool edge to any outfit. It suits many different events and moods.

What products do you need for a blowback hairstyle?

You need heat and a generous amount of styling product to achieve the distinctive slick and voluminous effect of a blowback. These help maintain the shape and add body, while also holding hair back from the face. This look combines both structure and movement for added impact.

Who inspired the blowback hair trend?

The blowback was first seen on the red carpet with Gigi and gained popularity backstage at a Stella McCartney show. Both celebrity and runway influences helped make this style a go-to choice for high-impact party looks. It’s a favorite among the A-list for its bold yet effortless vibe.

Can you wear a blowback with both casual and formal outfits?

Yes, a blowback can elevate both casual and formal looks, whether you’re in jeans or a ballgown. The style injects a subtle nuance of cool and works for a variety of dress codes. Its adaptability makes it popular for anyone looking to refresh their hair routine.

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