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  3. Trending now: the pink rinse

Trending now: the pink rinse

Published on 21 February 2017 - Last updated on 19 December 2025 by Beth Ryan

Have we missed a memo or something? At recent London Fashion Weeks (and NYFW) you’d be forgiven for thinking that a pink rinse was part of the dress code. Editors and models took a surprise  step away from their signature no statement hair colour rule (better to let the clothes do the talking right?) and showed off a rainbow of candy floss, champagne and rose pink hues. Not to be outdone by the fashion pack, regular beauty chameleons Kylie Jenner and Lady Gaga joined the pretty in pink club with a slightly more glamorous take on this fast-emerging hair colour trend.

Now don’t be too quick to write this off as fashion week madness. Far from being a flash in the pan, pink tints are slowly becoming a modern hair colour classic in the same way that ombre and grey did. And with this, comes improved colouring techniques, less damaging colour transitions and glossier results. In other words a bona fide alternative to power blondes and statement reds…

By Liz Hambleton

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FAQs

Why are pink hair tints becoming more popular lately?

Pink hair tints are becoming more popular because they are seen as a modern classic, much like ombre and grey hair colours. Fashion icons and celebrities are embracing these shades, making them a stylish and approachable choice.

Which celebrities have tried pink hair as part of the trend?

Both Kylie Jenner and Lady Gaga have joined the pink hair trend, each adding their own glamorous twist to the look. This has helped boost the popularity and visibility of pink hues among people looking for a fresh colour option.

What types of pink hair shades are currently trending?

Currently trending pink shades include candy floss, champagne, and rose pink hues. Fashion weeks have featured these colours on both models and editors, highlighting their versatility and appeal.

How have pink hair colouring techniques improved?

Pink hair colouring techniques have improved by offering less damaging colour transitions and even glossier results. These advances make pink tints a safer and more attractive choice compared to earlier methods.

Can you choose pink hair instead of blonde or red for a bold look?

Yes, pink hair is a genuine alternative to power blondes and statement reds. The range of shades available and improved techniques now make pink an accessible way to achieve a standout style.

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