In the last 12 months, ‘how to prevent grey hair’ has become a breakout Google search. It seems the beauty landscape is divided, by those who are keen to cover their greys, and those lathering in the purple shampoo to achieve it (you’re on trend, silver foxes). If you’re team ‘cover up’, keep reading. We spoke to the hair pros at Wella to get the expert intel on what to do when the greys appear.
By Rachel Spedding
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1 What's the deal with grey hair?
If you’re wondering why hair turns grey, there’s a science to it. Our hair is naturally coloured by melanin pigment and, as we age, the production of this pigment slows down. Suzanne Alphonse – Wella’s Technical Education Manager – tells us "hair without melanin is much more dehydrated in texture". That doesn’t mean you can’t manage it (your hair will just need a little extra attention).
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2 What should I use to colour my greys?
Because of its texture “when colouring grey, or white, hair you really need to use the right product”, continues Suzanne. “Some traditional permanent hair colours can look heavy – not natural – so it’s important to find a colouring product that achieves blended results, while nourishing the hair throughout the process (to prevent further dehydration).” Suzanne’s suggestion? Highlights.
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3 How do I protect my colour?
Highlights are a seamless way to cover your greys, according to the pros. ‘It’s very low maintenance’, and won’t require any ‘lifting’ of your main base colour. ‘To keep highlights looking fresh, use colour-preserving shampoos and conditioners like Blonde Recharge from the Wella Invigo range to keep highlights looks fresh'. So highlights are the method, and nourishing products are the answer to long-lasting results. If you're struggling to embrace your greys, hunt out a Wella salon.
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